What we do
End-to-end Product Creation
We combine Product -strategy, -design, -management, and technical fluency to help you develop new products in the leanest way possible.
We understand your customer and market, developing a sharp position and strategy to determine a clear focus and direction for the product. We’ll design around your brand identity, or can refresh this to reflect your new ambition.
- Proposition and positioning
- Journey and architectural design
- MVP Backlog development
We design your product in layers - adding function and fidelity in consultation with you and our test customers, and working collaboratively with front-end developers to ship in fast cycles.
- Moodboards, wireframes and journey maps
- Scalable, code-compatible design system
- Development annotation and handoff
We collaborate with development teams, fulfilling both product and design roles to create a stable platform for your engineers to ship fast and with confidence.
- Backlog and Roadmap management
- Design QA
- Web development support, where applicable
How we work
A developer’s dream design
Design in isolation and you risk creating something beautiful but un-buildable. As developers of our own designs, we understand how to shape features, designs and components to maximise code efficiency and quality.
Design like code
We draft our wireframes and components in the same box models that developers use, accelerating the handoff process.
We build with design-tokens and atomic components from the outset to create scalable and efficient stylesheets.
Build with libraries
We take inspiration from the native components and libraries that our developers have adopted.
We design in Figma, taking advantage of their powerful prototype and ‘inspect’ tools to create efficient developer handoffs.
Where appropriate, we follow the emerging object-orientated design philosophy, aligning with the object-orientated engineering approach.
We design and build in compliance with all local privacy requirements, as determined by the GDPR and the upcoming UK Data Protection Act.
Frequently asked questions
Everything you need to know about our product design services.
What’s the difference between UX, UI and Product Design?
If you 100 designers, you’ll probably get 100 answers. Our distinction is relatively simple: UX design deals with how it should work (what our user needs and how we should sequence content and screens to deliver that for them); UI design deals with the interface (namely, when a user lands on a screen, how can we make sure that they know how to use it without an instruction manual); Product Design tends to be a bit more of an end-to-end job, encapsulating both UX and UI design but include the job of setting a strategy and direction for the product in question.
I have a brand I’m happy with, can we use that?
Of course! We can work off an existing visual identity and tone of voice to create our designs. In our experience, some expansion to the brand guidelines often needs to occur to accomodate new components or accessibility requirements but we will work with you to shape and agree these as we go.
How much does it cost?
Whilst each case is different, most of our clients work with a budget of between £7-12k for either a new website or an MVP design. You can find more details on our pricing page.
How long does it take?
Generally, we can design and build a new website within 8-12 weeks, depending on the size and complexity of the content and requirements. You can find more details on our pricing page.
What if I don’t like a design?
This happens rarely as we’re careful to build contingency for up to 3 total redrafts into each of our projects. We’ll check in with you regularly and provide you full access to our work-in-progress files so you can continue to steer in a direction you’re happy with - without surprises!
How would we work together?
After an initial kick-off workshop, we’ll typically have a one-hour checkpoint every week for a more structured update, demo and debate on direction. You’ll also have access to our work-in-progress design files so you can add comments or ask questions as we go along. The more feedback we get, the better results you get!